Marketing and Sales is responsible for ensuring consumers know about the organisation. This may include market research, advertising and sales promotions, the creation and development of a webpage or web store (although its maintenance may be undertaken by IT support staff). An example of this can be seen in the
Mortgage Complaints department. The sales department is accountable for selling the items to the consumer and retaining sales records.
I think my organisation Barclays does think of marketing as a separate function. Other businesses consider it as fundamental to the way the business operates. This means that every part of the business thinks about the consumer first. Operations are concerned with quality and producing goods or services on schedual. In Barclays Plc I think that finance is concerned with following up queries about accounts concisely. HR are concerned with recruiting employees
Marketing workers always aim to be ahead. They try to find out the future consumer requires, and then other departments try to obtain these.
In all cases, both managers and the staff at Barclays Plc are responsible for the operations. This can be seen at the
Mortgage Complaints webpage. In a service organization, a large quantity of staff may be involved in delivering the key operation to consumers, for example solicitors advising clients.
Any businesses especially Barclays needs resources, whether they provide a product and/or they provide a service. For example, Barclays needs premises, equipment such as a cash counter, money and labour to try and make personal finance easy for any one customer. This type of determination needs to be applied to all the functional areas of Barclays Plc, no matter what type of service is carried out. All types of businesses require materials. Barclays for example needs raw materials such as paper, computers and money to produce the finished goods. A retail store needs stock to sell; in this case the materials will depend upon the type of goods sold from shoes to mobile phones. Barclays also needs packaging materials and help with posting, many businesses in the UK use the Royal Mail postal service.
Staff at Barclays are required at varying levels and with different skills, as you will see managers take responsibility for a certain type of function. For an example of this go to the
Mortgage Complaints department. Supervisors may be employed to look at the work of people involved in the actual face to face service of Barclays such as bank teller employees. Specialists are also needed by many organizations, for example a research company may employ engineers, and an accountant will need tax specialists.
Loading...